Tailor-Made: Below the line advertising strategies are designed according to the needs of a specific target group and hence can be moulded differently for different customer groups.Easy Control: The return from these activities can be easily tracked and monitored and steps can be taken to improve ROI.Hence BTL strategies provide a better ROI and MROI in terms of conversion. Better ROI: Below the line promotional efforts are focused on the specific target group, have a better reach, can be easily executed, tracked, and controlled.
Since BTL marketing strategies are extremely targeted, results are better in terms of conversions. Extremely Targeted: Conversions are better when the communication is done according to the customer wants.
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